[Flash 9 is required to listen to audio.]
It’s a weird time in the skateboard industry. Skating became accepted into mainstream about, say, 10-15 years ago and during that time big shoe companies have been struggling to get a piece. Adidas, Reebok (or RBK), Converse, and Nike (on at least three separate attempts) tried to get in but couldn’t convince skaters that they were anything more than blatant cash grabs. A few years ago Nike finally managed to sink its teeth firmly into the industry by getting P-Rod on their team, and since then the number of good skaters riding for them has been getting bigger and bigger.
Even within ‘legit’ skate shoe companies, a few like DC have become giants. Between these giants within and without the skate community, a number of amazing skaters have left some of my favourite shoe companies for the big contracts: Just in the last year, Mike Mo joined DC, Sean Malto joined Nike, and Lucas Puig, my worldwide favourite skater, signed on to Adidas.
While I’m sad that these guys have left their own teams, they wouldn’t have put out clips advertising the shoe changes, and then I would never would have heard this song. So… let’s call it a draw, maybe?
Bear in Heaven - Lovesick Teenagers
Source:
soundcloud.com